Elevate your brand with the ADA Seal of Approval

The Australian Dental Association is thrilled to announce the highly anticipated re-launch of the iconic Seal of Approval (SOA), a sector leading program originally launched in 1988 to give quality dental products the trust they deserve, and give consumers the confidence that their decision to purchase a particular brand would directly benefit their oral and general health. 

Approval from the Australian Dental Association is approval from Australia's dentists that your product withstands scientific rigour and has the backing of the dental profession.

Why is the SOA essential for your brand?

• Unmatched credibility: Instantly build trust and credibility with consumers and professionals alike. The SOA is recognised as a mark of excellence, assuring your customers that your products meet the highest standards by Australia’s leading dental body.
•  Differentiate and lead: As our marketplace becomes increasingly crowded, the SOA sets your brand apart, positioning your products as the clear choice for quality-conscious consumers and respected health professionals.
• Amplified professional endorsements: Products carrying the SOA receive greater recognition and are more frequently recommended by dental professionals, increasing your brand’s visibility and placement in dental clinics.
• Highlights proven quality: Demonstrate that your product has passed rigorous evaluation processes, with research-backed claims that have been meticulously verified by ADA’s leading panel of experts through a rigorous process. This validation underlines the reliability and effectiveness of your products.

Carrying the Seal of Approval doesn’t end with financial and competitive benefits. Funds raised from the program help support the ADA Australian Dental Health Foundation. a leading not-for-profit charity that supports those affected by domestic & family violence requiring accommodation services, drug and/or alcohol rehabilitation, those affected by mental health conditions, homeless support.
High profile brands like Oral B, Colgate, Wrigley’s and Listerine have already embraced the Seal fo Approval and are reaping the benefits of enhanced market positioning and consumer loyalty. Now, it’s your turn to join these of industry leaders.

Please reach out to the ADA team to enquire how you can gain a competitive edge and position your brand as a trusted name in the dental sector with the Seal of Approval.